Food quality management plays a crucial role in enhancing competitiveness in the modern market environment. Increasing consumer demands, the expansion of global trade relations, and the need for compliance with international standards encourage businesses to implement higher quality standards. Quality management systems, such as ISO 22000 and HACCP international certification mechanisms, not only ensure product safety and reliability but also strengthen consumer trust in brands. By effectively implementing quality management processes, businesses can achieve a stronger market position. This requires the use of innovative technologies, continuous improvement of production processes, and prioritizing customer satisfaction. Companies that produce high-quality products gain a competitive advantage in both domestic and international markets. This article examines the impact of food quality management on competitiveness, the methods applied, and their outcomes. Research findings indicate that quality management not only enhances consumer trust but also ensures the long-term success and sustainable development of businesses.
ISO 9001, competitiveness, food quality management, international standards