The introduction of artificial intelligence (AI) in the field of education is a key factor in the transformation of higher education. This article discusses the main areas of AI application in universities, including the personalization of learning, automation of administrative processes, data analysis and support for scientific research. The problems and ethical issues related to the use of AI in education are also analyzed. The article separately focused on the methods and techniques that have proven their effectiveness in practical teaching of the Kazakh language in the specialty. The use of modern AI tools in the educational process allows universities to improve educational programs for collecting and analyzing data on students' academic performance and feedback. The results of an experimental study and quantitative indicators on modern methods of teaching legal terminology at the university are presented. It has been proven that artificial intelligence opens up new opportunities for transforming higher education, making it personalized, effective and accessible.
artificial intelligence, innovation, method, gamification, term, experiment.