Summary: Negation is a category of understanding thought formed in the language. It can be expressed both explicitly and implicitly at all levels of the language. This can be explained by the fact that the possibilities inherent in the category of negation make possible the complex expression of negation (lexical, morphological and syntactic, semantic and procedural, etc.). Implicit meaning, which plays an important role in the creation and understanding of expressive speech, is created as a result of the interaction of the content of the verbally expressed speech and the cognitive environment of the communicators with the stimulus-context-interpretation principle. In understanding the negative meaning of constructions with implicit negation (in other words, highlighting negative implicature), intonation, general context, sequence of words, as well as extralinguistic factors: speech conditions, status, age, gender, cultural level, and non-linguistic experiences of communication participants, i.e. cognitive environment, have a special role. The level of implicitness in dialogue speech is higher because the participants of the speech act are united by the same conditions and perceptual-associative base, where many things are "between the lines" It is possible to say. Accordingly, cases of implicit negation are more common in dialogues. In conversations, implicit negation is used in the response replica of the dialogue, which aims to strengthen the emotional brightness of the statement. In this case, there can be two negative answers, in which the content of the denial is completely different: 1) denial of the information contained in the previous reply, or disagreement with the previous statement, 2) negative evaluations of other participants involved in the communication process. It can be said that although the implicit negation is always bright and noticeable in the sentence due to its expressiveness, the implicit negation in the word (semantic negative evaluation) is often not understood as a negation. If the decisive role in expressing negation in a hidden form and understanding the text is divided into intonation, word sequence, general context, extralinguistic factors, then the implicit negation in the word is directly related to the understanding of the objective reality in different language forms. Typical cases of implicit negation in speeches and negotiations were analyzed and examples were given accordingly. Translations from other languages into Azerbaijani were made by us according to the content.
Key words: implicit negation, implicit meaning, implicature, intonation phraseology, enthymeme, cognitive environment, word sequence, lexical repetitions, context.