Non-commercial marketing, which addresses social issues such as public health and environmental protection, is essential for societal development. It influences behaviors, reduces healthcare costs, and promotes economic growth. By encouraging ethical consumption and corporate responsibility, it shapes consumer choices, enhances brand reputation, and increases loyalty. Additionally, it motivates collective action, fostering community development and social cohesion. Overall, non-commercial marketing integrates social and economic aspects, creating value for both businesses and society, leading to positive change. Non-commercial marketing encompasses the strategies and tactics used by organizations dedicated to social causes to raise awareness, mobilize support, and drive positive change. It plays a crucial role in addressing pressing social issues such as poverty, education, healthcare, and environmental protection. Non-commercial marketing is deeply intertwined with social and economic aspects, as it aims to achieve social impact while operating within resource constraints and sustainability considerations. This research project explores how non-commercial marketing contributes to public welfare through community engagement, strategic partnerships, and innovative fundraising approaches, while also enhancing economic development and sustainability. Ultimately, non-commercial marketing acts as a catalyst for social change, advocates for equitable outcomes, and strengthens community development.
Non-commercial marketing, CSR (Corporate Social Responsibility), P2P fundraising, content marketing, public welfare